push and pull view of supply chain process

what is push and pull view in the supply chain?

push process is nothing but what the company has produced will sell to the customers. they did not take care of the needs and wants of customers.( selling process)

pull process is nothing but the depend upon the needs and wants of the customers the product has been manufactured .

In the pull process the production is executed depend upon the customer demand .
In the push process the production is executed in anticipation of customer demand.

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